The James and Connie Maynard Children’s Hospital at ECU Health Medical Center was filled with smiles and excitement as CAPTRUST employees arrived with bright green boxes packed with fun on Oct. 2. These Cheeriodicals care packages were filled with age-appropriate toys, crafts and comfort items, and were hand-delivered to pediatric patients and their families to brighten their hospital stay.
The donation is the result of a collaboration between CAPTRUST, an independent retirement plan and investment advisory firm, and Cheeriodicals, a team-building company that partners with corporations to create meaningful community impact. Each box is thoughtfully tailored to specific age groups, including infants and their mothers, children ages 3 and up, and tweens and teens.
The partnership was sparked by a shared Pirate connection: both Fielding Miller, CEO of CAPTRUST, and Gary Parisher, President and CEO of Cheeriodicals, are proud East Carolina University alumni.
“It was Gary’s idea to reach out,” Miller said. “He’s an East Carolina grad, and so we knew of each other. Gary shared this idea of how they help children in hospitals, and I said, ‘I want to know more.’ He sent me the box, I opened it, and said, ‘Oh yeah, we’re in. We’re doing this.’”
For Parisher, the mission hits home.
“I’m actually from Pitt County and went to East Carolina,” he said. “We’ve delivered to over 150 children’s hospitals across the country, and I wanted Maynard Children’s Hospital to be one of them.”
Cheeriodicals organizes corporate team-building events where employees pack care boxes for children’s hospitals, veterans’ facilities, and Ronald McDonald Houses.
“It’s really about bringing corporations together where teams can do work that makes a difference,” said Parisher.
Miller emphasized the emotional impact of the initiative.
“I just hope these kids feel that pure joy of being a child again – bright eyes, excitement and a moment away from the hospital routine,” he said. “And for the parents, who are there every day supporting their children, if we can make their day just a little bit better, it’s worth it.”
That joy was evident as Miller and Parisher hand-delivered boxes to patients, including Aleksandra. Her face lit up as she opened her box, revealing coloring books, fidget toys, crafting materials, and most special of all, a stuffed green frog.
Frogs, it turns out, hold a special meaning for Aleksandra and her mom, Lydia.
“She’s always loved frogs,” Lydia shared. “Whenever she’s in the hospital, usually for a long period of time, her frog friends show up.”
Aleksandra explained that her mom often leaves little frog toys for her to discover, on her water bottle, tucked into her bag, or hidden around her room.
“Now they have a big friend,” Aleksandra said with a smile, holding up her new plush frog.
Ali Grimes, manager of Children’s Services at Maynard Children’s Hospital, explained that when the pediatric patients receive donations like this, it brings more joy than most people realize.
“When we’re able to bring in toys and activities for our patients, we’re able to see kids be kids and help normalize the hospital experience,” Grimes said.
The impact of the delivery extended far beyond the contents of each box. For the CAPTRUST and Cheeriodicals teams, it was an affirmation of the difference collaboration and giving back can make.
“The delivery was more than just a gift,” said Scott Senatore, chief philanthropy officer, ECU Health Foundation. “It was a moment of true joy for children and families navigating some of the hardest moments of their lives, and for two ECU alumni, it was a chance to give back to the community that helped shape them. ECU Health is so grateful to CAPTRUST and Cheeriodicals for their compassion and care for the patients and families we serve.”