Brody School of Medicine | Children's | Health News

Blue and silver Pinwheels for Prevention adorned yards, clinics, daycares and other businesses in Greenville, eastern North Carolina and across the country throughout National Child Abuse Prevention Month in April. The pinwheels, meant to represent childlike whimsy and lightheartedness, are a signature display during the month-long campaign to raise awareness around a difficult and important topic.

For team members and supporters at ECU Health and the Brody School of Medicine at East Carolina University’s Tender Evaluation, Diagnosis and Intervention for a Better Abuse Response (TEDI BEAR) and Mt. Olive Children’s Advocacy Centers (CACs), the tireless effort to prevent child abuse in eastern North Carolina is a year-round endeavor.

“We’re proud and honored to do this work every single day,” said Noemi Rivera, director of TEDI BEAR & Mt. Olive Children’s Advocacy Centers.

“April helps us bring awareness and then we try to keep that energy throughout the year because the services provided at CACs are so important. Here at the TEDI BEAR and Mt. Olive centers, we’re constantly striving to meet the needs of patients and families across eastern North Carolina. I am incredibly proud of everyone involved in this service-driven work.”

The statistics around child abuse are sobering. It affects millions of children, leading to long-term emotional, psychological and physical harm. In eastern North Carolina, the TEDI BEAR and Mt. Olive centers serve nearly 1,000 children annually, providing free and confidential services in a child-friendly setting for victims of sexual abuse, severe physical abuse or children who are witnesses to violence.

Children turn to CACs in North Carolina with new allegations of abuse, seeking help and a way forward after the trauma of child abuse. CACs foster hope and facilitate healing for traumatized child victims of physical and sexual abuse, child-trafficking, neglect and exposure to drugs and violence.

“Evidence shows that the CAC model greatly improves outcomes for children and families that have experienced abuse,” said Deana Joy, executive director of Children’s Advocacy Centers of North Carolina (CACNC). “We are committed to developing, training and sustaining high-quality CACs and multidisciplinary teams so they can provide vital services in a coordinated manner to help victims of child abuse in more efficient and effective ways to optimize positive outcomes.”

The services provided within the walls of the CACs – which are considered safe havens for children who have experienced abuse – are multidisciplinary and include close collaboration with clinicians, support staff, law enforcement and other community-based groups who all share a vision of providing compassionate care during extremely difficult situations. The services include child advocacy, a forensic interview, a medical examination and therapy, if needed. The medical examination identifies any signs of physical trauma, ensures that any lab work or other tests are performed and evaluates the child’s overall health. TEDI BEAR also offers therapists whose special training in child abuse allows them to help victims and family members to resolve the trauma and move forward in their recovery.

According to Bryant Gibson, coordinator of the Mt. Olive CAC, having a robust service offering requires close collaboration with other health care, law enforcement, education and community organizations, all committed to a vision of supporting children and families.

“To do all this, and to meet our collective vision, we have to build strong relationships in our community,” said Gibson during an April open house event at the Mt. Olive CAC. “And we absolutely do that here at Mt. Olive and at TEDI BEAR. Victims of abuse require a spectrum of compassionate services designed to help meet their unique needs. We can provide that caring and healing environment because we have so many people who support our efforts.”

District Attorney Ernie Lee, who serves Duplin, Jones, Onslow and Sampson counties, has a close relationship with the Mt. Olive CAC and is a strong supporter of the CACs. He was one of the many guests at the open house event and praised the work of CAC team members, while also reflecting on what the work means from a purely human perspective.

“I’m not only a district attorney, I’m also a father,” Lee said. “My wife and I, we have two daughters and a son. So that’s a major part of my life. It’s very sad to know that abuse happens here and across the world to children, through no fault of their own. But there’s hope out there, and that hope comes from buildings like this here in Mount Olive.”

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