Greenville, N.C. — ECU Health today announced it has entered into an agreement to sell its Home Health and Hospice business unit to Liberty Home Care and Hospice, a trusted, mission aligned provider with deep experience delivering high quality care across the Carolinas. The sale will occur pending approval from the North Carolina Attorney General office and will help ensure home health and hospice services remain available for patients and families in the region.
The transition includes all ECU Health Home Health and Hospice operations, including:
- Home Health offices in Greenville, Windsor, Washington and Kenansville
- Hospice offices in Greenville, Ahoskie and Kenansville
- The Service League of Greenville Hospice House
This strategic decision is guided by ECU Health’s commitment to ensuring long term sustainability and preserving access to essential home based and end of life care for communities across eastern North Carolina. It will also help advance the impact of the Service League of Greenville which has compassionately served the community for more than 80 years, most notably through the Service League of Greenville Hospice House.
“As the rural health landscape continues to experience complex challenges and pressures, including shrinking reimbursement, it is essential we explore every opportunity to ensure high-quality services remain accessible to the people of eastern North Carolina,” said Brian Floyd, chief operating officer, ECU Health. “This decision was made with sustainability and continuation of services at the forefront. Liberty Home Care and Hospice brings the scale, expertise and mission driven focus needed to help ensure uninterrupted high quality home health and hospice care for patients and families who depend on these services.”
ECU Health leadership determined that partnering with Liberty—an organization with a 150-year history grounded in quality, integrity and compassionate service—offers the most stable and sustainable path forward. Liberty currently operates across North Carolina, South Carolina and Virginia and has the regional infrastructure needed to support continuity of care.
“For more than 150 years, Liberty has focused on meeting the evolving needs of patients and families across the Carolinas,” said Donna Turlington, president, Liberty Home Care and Hospice. “Liberty is proud to partner with ECU Health to ensure long term stability and continuity for home health and hospice services across eastern North Carolina. We are deeply committed to ensuring patients and families continue to receive the compassionate, high quality home health and hospice services they rely on, delivered by care teams who understand this community. We look forward to supporting a smooth transition and preserving access to these essential services for years to come.”
The agreement provides transition opportunities for various roles in accordance with Liberty’s staffing model. ECU Health is committed to supporting impacted team members, with assistance available to help identify internal opportunities where possible.
Both organizations are working closely to ensure a seamless transition with no disruption to patient care. Referral partners, patients and families can expect continuity in scheduling, services and communication throughout the process.