Robert J. Greczyn, Jr., chair, ECU Health Board of Directors, recently received the 2024 Trustees Award for Distinction from the East Carolina University Board of Trustees in honor of his extraordinary leadership and service. This prestigious award recognizes individuals who embody excellence, innovation, and an unwavering commitment to advancing ECU’s mission of student success, public service, and regional transformation.
“I am deeply honored to receive the 2024 Trustees Award for Distinction,” said Greczyn. “East Carolina University and ECU Health have been central to my journey of service, and I am grateful to have played a part in advancing the collective mission to improve lives across our region.”
The Trustees Award for Distinction is reserved for leaders who inspire, influence and motivate others toward achieving shared goals. Honorees demonstrate a profound dedication to ECU’s strategic vision through championing partnerships, fostering philanthropy, and promoting public service—all while exemplifying strong character and professionalism.
Greczyn’s devotion to ECU runs deep. As a former member and chair of the ECU Board of Trustees from 2003 to 2011, Greczyn has continuously worked to elevate the university. Currently, he serves as chair of the ECU Health Board of Directors, where his extensive health care experience has been pivotal in integrating the health system with the Brody School of Medicine.
“Bob’s passion for serving the underserved and addressing complex health care challenges has been a guiding light for ECU Health,” said Dr. Michael Waldrum, chief executive officer of ECU Health and dean of the Brody School of Medicine at East Carolina University. “Through his leadership, the organization has stayed true to its mission-driven focus on improving the health and well-being across eastern North Carolina.”
Greczyn has been a prominent leader in North Carolina’s health care landscape for over three decades. Professionally, he served as the president and CEO of Blue Cross and Blue Shield of North Carolina from 2000 to 2010.
He also served as president and CEO of Healthsource Health Plans Inc. Greczyn also established a Rural Health Center in Anson County. His expertise running both not-for-profit and for-profit entities is supported by a leadership style that emphasizes enterprise risk, compliance, ethics and governance standards.
“As a member of our board, Bob has always advocated for patients, their families, team members, students, educators and especially those in underserved communities who struggle to gain access high-quality care,” said Dr. Waldrum. “His focus has always been on how we can make the greatest impact for our region. I am grateful to have the privilege to serve alongside so many mission-driven individuals like Bob who dedicate themselves to advancing this beautiful part of our state.”
Greczyn’s influence extends far beyond professional achievements; his commitment to serving underserved communities, championing collaboration, and driving positive change underscores his dedication to the mission of ECU. Greczyn’s recognition through the Trustees Award for Distinction is a testament to his enduring impact on ECU, ECU Health and the communities we serve.