Greenville, N.C. – ECU Health is proud to announce Trish Baise, DNP, RN, NEA-BC, FACHE, FAONL, ECU Health chief nursing executive, was recently named one of Becker’s Hospital Review’s 2025 Chief Nursing Officers (CNOs) to know. The annual recognition highlights exceptional nursing executives who are shaping the future of patient care through strategic leadership, innovation and a deep commitment to supporting the nursing workforce.
“I am honored to be included in this recognition, which reflects the incredible work of ECU Health nurses who are driving creative solutions that strengthen our workforce and expand access to high quality care in rural communities,” said Baise. “I am fortunate to lead a team who is actively shaping the future of nursing across our region. Their unwavering commitment to our patients continues to elevate the standard of care in eastern North Carolina, and I’m grateful to work alongside them as we serve our community.”
Baise brings more than 30 years of experience in both urban and rural nursing environments. She leads a systemwide nursing workforce spanning nine hospitals and more than 100 clinics. Her leadership has been instrumental in advancing ECU Health’s Advancing Nursing Practice and Excellence (APEX) initiative, which focuses on innovation, research and collaboration to elevate nursing practice in rural communities. Under her guidance, ECU Health earned its third Magnet recognition, underscoring the system’s commitment to nursing excellence. Baise is also a strong advocate for non‑traditional pathways into nursing, reflecting her own journey, which began as a fire department dispatcher before she became a paramedic, flight paramedic, flight nurse, emergency department and ICU nurse, and later director of a flight program before advancing into senior nursing leadership.
“ECU Health is proud to have Trish as our nursing leader – who has strengthened the culture and elevated the standard of care across eastern North Carolina,” said Brian Floyd, chief operating officer, ECU Health. “As the region’s leading health care provider and educator, we carry a responsibility to shape the future of rural health care, and Trish recognizes that our success depends on attracting and supporting exceptional nurses and care teams. Her commitment to our mission is helping ECU Health advance the model for rural academic health care and set the standard for nursing in our region.”
The nursing leaders recognized by Becker’s play a crucial role in shaping the future of nursing, tasked with addressing nurse staffing shortages, managing budgets and fostering growth opportunities for emerging nurses. Beyond leading nursing departments, CNOs drive innovative initiatives that uphold high patient care standards. Their roles demand a unique blend of clinical expertise and executive leadership.