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ECU Health celebrated Wear Pink Day on Oct. 17 to honor those impacted by breast cancer and to raise awareness of the importance of annual screenings. In addition to wearing pink, the Cancer Care team and members of the East Carolina University Women’s Basketball team, including head coach Kim McNeill, handed out pink ribbons and information about breast cancer and 3-D mammograms to ECU Health team members and ECU Health Medical Center visitors.

ECU Health Cancer Care and the ECU Women’s Basketball team work together to share the importance of early detection for breast cancer across the community. For several years, the Women’s Basketball team, assistant coaches and staff, as well as McNeill, have visited ECU Health Medical Center to greet and educate team members and patients.

“Even with their busy season starting, the ECU Women’s Basketball team is committed to spreading this awareness message,” said Phyllis DeAntonio, administrator of ECU Health Cancer Care. “We are extremely grateful for the team’s commitment to ECU Health’s mission, to improve the health and well-being of eastern North Carolina.”

ECU Health team members and the ECU Women's Basketball team poses for a photo outside of ECU Health Medical Center during Wear Pink Day on Oct. 17, 2025.

Screenings are important for prevention and early detection. ECU Health offers 3D mammography at 11 locations throughout eastern North Carolina. Key advantages of 3D mammography include:

  • Greater detail for improved accuracy
  • 40 percent increase in cancer detection
  • Locates more invasive, life-threatening tumors
  • Better at detecting cancer in dense breast tissue
  • Digital images allow doctors in other locations to consult if needed
  • Fewer call-backs, resulting in less anxiety
  • Patient-friendly design that is more comfortable for all breast sizes

As Breast Cancer Awareness Month continues, make sure you are talking with your health care provider about receiving regular mammograms. Women at higher risk may need to start screening earlier. Learn more about breast cancer and finding a screening location near you by visiting ECU Health’s breast cancer page.