Awards | Community | Featured | Health News

As a rural health care organization, we know there are many challenges to fostering a healthy community. That doesn’t stop ECU Health team members from finding creative solutions to bring health care outside the walls of our hospitals and clinics in eastern North Carolina and into the communities we serve.

KaSheta Jackson, DNP, RN, vice president of Health Equity and Social Impact at ECU Health, and her team developed Community Pop-Ups: A Rural Approach, an innovative health care delivery model implemented as community-based pop-up clinics across eastern North Carolina to address social and economic health care barriers.

This program makes health care both more accessible and approachable by directly providing preventative services, improving health care equity, and offering resources within communities with the greatest need.

Jackson was recognized earlier this year by the American Nurses Association (ANA) and the American Nurses Foundation (the Foundation) as the recipient of the 2022 ANA Innovation Award. The ANA Innovation Awards highlight, recognize and celebrate exemplary nurse-led innovations that improve patient safety and health outcomes. The innovation award also generated a $25,000 grant, which will fund future community health events.

Jackson said nurses are on the leading edge of connecting their fellow community members to health care and should feel empowered to innovate in that space.

“Our innovation has empowered many nurses to think and behave differently with regards to changing health care delivery and where care is delivered,” Jackson said. “By aligning the community and the health care system, we are addressing social, economic, equity, and population health, allowing us to meet our mission of improving the health and well-being of eastern North Carolina.”

Through partnerships with community leaders and other ECU Health team members, these clinics have evolved from solely offering health care screenings to providing COVID-19 testing, vaccinations, mental health resources, access to fresh produce and employment opportunities.

In 2021 alone, Community Pop-Ups provided care to more than 400 community members, identified acute diseases, provided numerous jobs, gave away 500 produce boxes, and delivered 500 health passports in rural locations across eastern North Carolina.

“We are following the model of doing health care on the outside to make health care better on the inside,” Jackson said during a July 2021 community health event in Farmville. “We’re working to address the social determinants of health, offering employment, trying to take care of the need for vaccines, taking health care into communities versus having people come to us – we’re taking services to those that need them.”

As these pop-up events evolve and grow, Jackson hopes they will help create a healthier eastern North Carolina, strengthen ties between community organizations and improve relationships between community members and health care providers.

“I am so excited to see our innovation become reality,” Jackson said. “The advice I would give to any nurse who wants to take their innovations from just an idea to action: be inquisitive, be nosey, ask questions, listen and it will be easy to make it happen.”

This is just one example of how Jackson and her team break down barriers to bring health care to the communities we serve. ECU Health also hosts a myriad of community events including: a foot clinic with Joy Soup Kitchen and Access East, which gives free foot care supplies to diabetic patients who visit the event, over-the-counter medication giveaways and Kids Eat Free with Sodexo, which provides free lunches and afternoon snacks for kids and teens up to age 18.

For more information, visit the Pop-Up Community Health Events page on our website.