Greenville, NC – ECU Health is proud to announce the Eastern Carolina Injury Prevention Program (ECIPP) at ECU Health Medical Center was honored with the Martha Collar Partnership Award at the Safe Kids Worldwide International Childhood Injury Prevention Convention (PrevCon) for its outstanding contributions toward preventing childhood injuries. Named for Oklahoma Safe Kids State Coordinator Martha Collar, this award recognizes inspirational individuals or organizations that exhibit outstanding leadership and a commitment to collaboration and partnerships.
“ECIPP is honored by this recognition, which reflects the dedication and innovation of the entire team in advancing injury prevention and safety across eastern North Carolina,” said Ellen Walston, Injury Prevention Program Coordinator and Safe Kids Pitt County Coordinator at ECU Health. “Through strong partnerships and community-focused strategies, we have expanded access to education and resources that make a real difference in people’s lives. Our greatest reward is seeing the positive impact of this work on the health and well-being of the children and families we serve.”
ECIPP is dedicated to improving the health and safety of eastern North Carolina by reducing the frequency and severity of preventable injuries, especially to children. Founded in 1995, ECIPP is a collaborative initiative between the ECU Health Trauma Center, Maynard Children’s Hospital at ECU Health Medical Center and the Department of Emergency Medicine at the Brody School of Medicine at East Carolina University. Through hands-on community outreach, ECIPP offers car seat and bike helmet fittings, along with educational programs focused on risk areas such as driver and pedestrian safety, fall prevention, water safety, suicide prevention and safe firearm storage. ECIPP also plays an active role in regional coalitions, including the Greenville Traffic Safety Task Force, formed in partnership with the Greenville Police Department, and the Pitt County Firearm Safety Coalition, working together to build a safer, more informed community.
“The Eastern Carolina Injury Prevention Program exemplifies how community collaboration can transform safety education into measurable action,” said Torine Creppy, president of Safe Kids Worldwide. “Their partnerships and holistic approach embody Martha’s legacy of building bridges that protect families.”
The award was presented at PrevCon on Oct. 15, 2025, that convened more than 600 child health and safety professionals from around the world, including academic researchers, community activists, health care providers, manufacturers, public health and injury prevention practitioners and policy makers. More than 20 individuals and organizations were honored for their leadership in the field. PrevCon is one of the largest gatherings of individuals and organizations dedicated to childhood injury prevention. Preventable injuries are the number one cause of death for children in the United States. Throughout the world, almost one million children die of an injury each year, and almost every one of these tragedies is preventable.